Know About Content Marketing Freelance Rates - How Much to Pay For Content in 2022

You may not have time to create content on a regular basis. If this is the issue with you then you can outsource it with an effective content marketing strategy. You should inform the outsourced team about the following –

keyword research
produce content
search engine optimisation
Plagiarism checking
Spelling check
Find grammatical errors
Publish on social media and
track and measure results

Certainly, you cannot do all these yourself as you need to manage your business. That’s why many business owners simplify the process by ordering content marketing packages. But make sure you read this entire article to know more about the content marketing freelance rates.

What is Content ?

Anything you publish online is content. There are multiple types of Content which includes –

Written text such as articles, blog posts, emails, ad text and social media posts;

images,
videos,
podcasts ,
Webinars,
ebooks,
lead magnets, and
infographics.

Written content is what makes your website show up in search engines. It also builds trust with viewers and you as an expert in your industry. It generates leads for you.

For example : A real estate agent’s content marketing package might include these –

How to find the best real estate agent tips for first-time home buyers
Six steps to buying closing costs for buyers
The basics of a home mortgage types of home mortgage loans
Six steps to selling closing costs for sellers
How to price your house for sale

An Example of Content Marketing Strategy

A real estate agent in Las Vegas might have the following hyperlocal pieces added to a content marketing package for monthly publication –

Things to do for free in las vegas
Things to do for mother’s day in las vegas
where to see christmas lights in las vegas
best sushi in las vegas
best bars in las vegas
best nightclubs in las vegas and
best parks in las vegas

When a viewer finds your hyper-local content even if they’re not currently looking for real estate they’ll remember your brand as being a valuable resource. They will refer to your number when they or someone else is likely to sell or rent the property.

Content marketing is the act of regularly publishing high quality content. Then you need to promote it online via –

Search engines
Social media
Emails
Podcasts
Videos

Some content marketing is free. Such as posting on –

Facebook business page
Facebook groups
Twitter
Instagram
Pinterest
Youtube
Mailchimp

There are also paid resources, such as –

Running pay-per-click ad campaigns known as search engine marketing ( SEM)
Social media marketing ( smm )

The important thing to note about content marketing is that it can be managed in a content marketing calendar such as –

hootsuite.com
Coschedule.com
Sproutsocial.com

1. Website Inventory

When someone visits your website they expect to find information that benefits them in some way. If you only have an about us page and one or two blogs then your website will seem deflated.

Imagine walking into a retail clothing store where you find three shirts and three pairs of pants !

You’d want more to choose from search engine results page or serp. Without sufficient content it is not possible for search engines to show your website to people conducting a search.

Google indexes a website’s content to determine its relativity to the search quarry. If you have no adequate written content you’re invisible online.

The higher content quality you have and the more frequently you publish, the higher chances that you’ll show up on the serp.

2. Website Traffic

With your content being indexed by the search engines you’ll generate more website traffic.

The more website traffic you get the more search engine authority you receive establishing yourself as an expert.

When you publish content consistently and that content solves a problem for the reader that person begins to trust you and your brand. They’ll look to you again when they have related questions in the future.

Furthermore Google recognizes a return visitor and gives your site a bit more higher ranking.

It increases brand awareness. When people see a steady flow of your content, the more familiar you become. Your logo and brand colours also play a vital role to leave an impression on the reader’s mind.

When a visitor is ready to purchase they’ll likely return to a brand they recognize. Thus you will get more leads with the right content and corresponding landing page. You can generate and convert more of them.

3. Lower Marketing Cost

Content marketing is proven to be less expensive and more effective than any other type of marketing.

So now moving on from the benefits of content marketing to number four which is quality and quantity. It’s not a case of quality over quantity in the realm of digital marketing.

4. Website Inventory

You need high quality material that’s published frequently. People have high expectations when it comes to the content they consume.

They want substance and not fluff. If your offerings don’t meet the need or don’t meet the need rather the viewer will leave your site quickly which is called a bounce. Poor grammar, punctuation and spellings will also chase users away quickly.

Lesser quality content increases bounce rates. High bounce rates tell the search engines that your content isn’t valuable which hurts your search engine rankings. In addition to the quality you’ve got to publish regularly.

Ideally you’d post once a week. You should make it a regular routine. If you don’t have time to do all these research writing and publishing content, then you can hire a content writer on Fiverr easily. Here are some recommendations.

Google uses specific algorithms to measure the relevancy of your content. The search engine considers your keywords, landing pages, ad text click-through rate and more.

Based on its findings it scores your content. You then compete with other similar brands. The one with the higher score gets shown first on the search engine results page.

5. Goals

To reap the benefit of content marketing you’ve got to start with a content marketing strategy. An effective content marketing strategy lays out in detail –

what type of content you’re going to publish,
who you’re publishing it for i.e. your customer persona
demographic targeting – when and where you’ll post
the desired results

Content marketing plans are structured around goals and keyword strategies. The idea is to match your content with the keyword terms and phrases that people are typing into search engines. A content marketing plan incorporates all the different types or all the different kinds of content and the places that you can share it.

6. The Time That It Takes to Get Results

It takes time for your content to build momentum. At first it may feel like no one at all is reading anything but as you begin to stock your content inventory and market it online your website traffic will increase and you’ll start to see results.

There are two ways to promote your content online.

Organically
paid advertising ( ppc and sem)

The later one will get you instant results whereas your content can take up to a year or more to grow organically. Organic content performs better long term than ppc advertising which stops when the money runs out. Once your content picks up speed it will be an ongoing source of leads.

7. Tracking & Measuring

One of the most tedious parts of content marketing strategies is tracking and measuring. You’ve got to understand how every single piece of your content is performing.

Here are some things to look for. We’ll start with website traffic before you start your campaign. You should know how much web traffic you get on average.

As you roll out your digital marketing you should see that number increase. If it’s not growing the content is not performing as it should. You can then modify the content and republish it for better results.

You can tell that your content is doing well if a user spends a fair amount of time there reading, if the viewers are not staying long enough to read till the end then it’s time to re-evaluate that piece of material.

8. Bounce Rates

The bounce rates on your content indicate whether users are finding your material worth reading or if they leave quickly. A high bounce rate means that you need to modify and improve the content of that post.

With new and returning visitors you gain a significant advantage, when a user returns to your site more than once it means that they trust or enjoy what you’re publishing.

Getting new website visitors from a piece of content is also a boon. Subscriber counts tracking your lead capture is a critical part of your content marketing strategy.

Find out which pieces of your content are drawing more traffic and subscribers and which aren’t hitting their mark. Track how many people open your emails and how many engage with its content that’s by one’s pretty straightforward.

9. Social Media Metrics

Each social media network has its own insights to share with you about how your content is performing including the day of the week and time of day that viewers see your posts and search rankings.

Before you launch your content marketing package you should know your current ranking by the end of your campaign. You should see a significant overall improvement.

What is a Content Marketing Package?

A content marketing package is provided by a marketing company or a content agency. These businesses understand the importance of keyword strategies and search engine optimization. They employ or contract with professional writers who can help you gain all the benefits from content marketing. It includes –

keyword strategy
content marketing strategy
content publishing calendar – weekly or monthly
blog posts email campaigns
landing pages
social media marketing
pay-per-click marketing
tracking and measuring

Why Freelancers, Not Agency ?

Though absolutely depends on your understanding and budget, hiring freelancers on Fiverr are more flexible and cost effective.

Let me compare these in the following table, so that you can easily understand the advantages and disadvantages between them.

Facts	Freelancers	Agency
Flexibility	More flexible, you can easily move to another freelancer if not satisfied.	There will be a contract signed with you, so you may need to pay extra after clearing all dues before moving to another one.
Number of Talents	Varieties of talents – Pro, Level 2, Level 1, New sellers	Limited talents : No such levelling options
Easy Filters	Easy Filter options : You can filter based on sellers experience, budget, country, language etc	With agency you need to research manually or ask them individually which is a very time consuming process
Pricing	Cost Effective – You can save a lot of money working with reputed freelancers, the quality will be better for sure.	Expensive – Agencies are a bit expensive as they need to pay salaries, rent, devices etc. They will include all these in your monthly content marketing bill.
Revisions	Most of the time, you will get unlimited revisions till satisfied.	Most of the agencies give a limited number of revisions only.

Escrow Service	Though you will place the order to get started, your hard earned money will be with Fiverr powerful escrow service. After you get the work delivery and check everything, you will accept it and the freelancer will get it.	There is no such escrow payment options with agencies.
Cancellation	With Fiverr you can cancel the order if not satisfied with the work and will get a 100% refund.	It is not that easy with most of the agencies to cancel an order.
Customer support	Fiverr customer support is so amazing and mind blowing. You can contact them anytime 24*7 and they will resolve your query immediately or in 24 hrs max.	There will be very limited customer service managers, you need to wait for the working hours to raise the query. Then they will take time to resolve it.

Though there are lots of advatages of hiring freelancers on Fiverr for your content marketing needs, but you may see some little cons as well –

Freelancers work alone. Only few have a team. While all agencies have a team setup.

I personally saw many freelancers on Fiverr with more than 100 orders in queue. That means they definately have some teams or they outsource. You can ask them directly if you larger or multiple projects.
For larger or multiple projects you will need to hire multiple freelancers and interact with them individually. In that case I suggest you to with Fiverr studio services and then all your requirements will be met easily. You will chat with the lead manager only. The Lead manager of Fiverr Studio will pass the messages with other team members.

Content Marketing Freelancer Rates

The cost of content marketing packages will vary based on your needs. You may only want to contract one article per month to keep your site fresh and active. In that case you’ll pay for a year’s worth of articles and nothing more.

But you can drill down much deeper to extract the most benefit from your existing content by taking inventory of what you’ve already published.

You’ll contribute all of the marketing materials you already used for promotion. It will devise a content and resource plan.

Your content marketing agency may also track competitor performance for which there’s also a cost involved.

Are you just paying for content or are you paying for a content marketing strategy and analytics?

Those factors will determine your cost. You can expect to pay a one-time setup fee and also a recurring fee for your content ads and account management. The bottom line is that content marketing is complex.

It includes –

A nice responsive website with blogs
Text content
Videos
Images
Landing pages
Social media posts
Social media ads
Pay-per-click marketing and more

All under the umbrella of a well-orchestrated content marketing agency trying to execute your own content marketing journey. You may need to outsource the job to a professional content marketing agency that understands the intricacies of digital marketing.

To learn more about their content marketing packages start with recommendations and reviews online then look into each package’s features. Investigate the portfolios of agencies to make sure that they work.

The work that they provide is high quality with rich information and is aligned to the content for whom it was written. It may be complicated but content marketing is one of the most cost efficient and effective ways to raise –

brand awareness
increase website traffic
generate and nurture leads
gain authority

It’s kind of tricky to tell the exact cost of your content marketing. You can speak to a lot of different agencies or freelancers. There are several ways to have a payment agreements –

Pay per published content
Pay per written content
Pay per hours spent
Weekly or Monthly package

You can decide yourself which is the best suitable for you. Now I have to say there are so many things that you have to consider when you are trying to price your packages.